Case study

Simplifying real estate transactions for frustrated buyers and sellers

Overview

Buying or selling a property is a tedious process, filled with headaches and delays. Enter Indigo, an early-stage startup seeking to simplify real estate transactions for frustrated buyers and sellers. Indigo looked to our team for a visual identity and UX design that would bring to life their fundamental value proposition: peace of mind.

The client was looking to develop a new brand and a creative direction for its B2B/B2C solution.

They have previously hired a UX designer who conducted user research and, based on the learnings, has created the whole user flows in a wireframe format.

Our job was to develop the new brand and transform all the wireframes and flows into high fidelity designs.

The deliverables included:

• Logo
• Color palette
• Typography
• Brand book
• Style guide
• Desktop app design

My contribution

Branding
Product design
Web design

The team

2x Product Designer

Year

2017

Problem Statement

Anyone who has bought or sold property will tell you that the process is filled with headaches and interruptions. Finding the right realtor, rearranging your schedule, and reviewing long contracts is time-consuming and overwhelming.

Goal

Indigo, an early-stage startup, was seeking to simplify real estate transactions for frustrated buyers and sellers. Indigo allows both parties to communicate, upload contracts, and securely send deposits in one seamless solution. 

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